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Common Marketing Strategies for Small Businesses

entrepreneurs in Oregon are known to face numerous challenges. Previously, the most burdening of challenges was paying very high taxes. Regrettably, the new tax plan in place seems to have worsened the situation. In return, businesses have opted to create new strategies to reduce their costs. Here are common marketing strategies that are expected to do well in 2017.

Businesses are considering outsourcing today for them to thrive. Nonetheless, the strategy comes with its fears. To many outsourcing is a costly affair that can be avoided by handling all tasks internally. Regardless of the fears, the tactic still remains viable.

It will thrive in many states across America including Oregon. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. Elevated taxes can deter this strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Moreover, companies have an understanding of the advantages of hiring experts that are knowledgeable about new strategies. It is for this reason that many businesses bring consultants such as Silverback Strategies to create new techniques and come up with clear objectives. As a business, invest in consultants that you can rely on to avoid money wastage and disappointments. Do your research online and ask friends to recommend you to reputable experts.

Business owners are also embracing mobile trends. Small companies benefit more from mobile traffic than the normal. A company with a site cannot lack a positive response. In this regard, businesses are customizing their sites to fit the client in aspects such as user friendliness, entry and user experience. The mobile approach is also useful for companies that want to be felt locally.

One more effective approach is content marketing. Previously, it was considered marginal but it is now a favorite for businesses. Companies understand the importance of SEO tools particularly at the local level and modify their content to fit the tools. Companies prioritize sensible and up to date blogs. Additionally, they understand the worth of guest blogging where clients access free content.

Video advertising is also popular. Small businesses can now share videos via Facebook and YouTube. According to research, video sharing can reach clients up to seven times more than any other content shared via social media.

Last but not least, client retention is vital. Loyalty program are a great way of attracting customers. This approach is not only useful to small businesses but to big organizations such as banks as well. Banks share videos ad advertisement indicating their impact on communities creating awareness.

Businesses are embracing change this year by use of new strategies to make them competitive in 2017. Companies are adopting new techniques to propel them to gain competitive advantage this year. The tactics should focus on direct connection with clients. They should include loyalty programs and social media interaction.

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