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Ways that Social Media Can be Used to Create a Strong and Trusted Brand

Social media has become one of the major ways in which people connect with individuals, brands, and groups. With millions of people signed up to Twitter and Facebook alone, businesses of all kind and across all industries are realizing an increased need to have a solid social media marketing strategy to promote their brands as well as build a relationship with their clients. Discussed herein are some ways in which small businesses can embrace the use of social media to build their products and engage with the supporters.

Share the Product Demonstrations
Many new enterprises are selling products that are perhaps not quite well known yet, and they require a boost off the ground. You can create a product demonstration video and share it with your followers to make them aware of your product and show them how it is used. The video can be posted on YouTube and then share it on all your social media platforms to reach all your clients. Make an introduction of the product and then take your viewers through a step by step user guide so that they can understand better your brand and other items that you offer.

Empower Customers to Take Part
To get the best results from your social media marketing efforts, you will need to engage with your customers and give them the opportunity to take a key part in building your brand. You can create polls and surveys that your followers fill, and from these you can identify what they think of your social media profiles, as well as your products and services.

Have Customer Contests and Rewards
One of the best parts of social media marketing is that the customers’ shares, re-tweets, likes, and comments can go a long way. In most cases, social media users won’t be in a hurry to share something unless it has some significance to them or they are receiving something in return for sharing. One of the best ways to achieve this is by giving rewards and offering social media sharing contests for instance a “refer a friend” reward where new customers along with the existing followers who share a link get a discount on their next buy.

Support Charities
Along with showing your knowledge and expertise on social media, do not forget that it is also one of the best platforms when it comes to showcasing the caring side of your brand. Use a social media poll to determine which charitable causes are most preferred by your customers, then using social media create awareness and even fundraise on behalf of the chosen charity. Customers today are not just looking for brands that support similar causes to them but those that also show a human side.

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